Our story
Meet the passionate woman behind our wholesome jams — made with real fruit and 85% less sugar, she's redefining sweet, one spoonful at a time.
Sweet As Me began the way most good things do — at home, in Blenheim, with a pot on the stove and far too much fruit on the bench. What started as jars for family and friends slowly became something the whole neighbourhood asked for.
Traditional jam is mostly sugar. We flipped the recipe so the fruit leads and the sugar follows — 85% less of it — without losing the bright, juicy flavour that makes a spoonful worth it.
Every batch is still made in small quantities, tasted, and jarred with care. Strawberry, apricot and pineapple — three flavours we make properly rather than twenty we make quickly.
Our spreads are made at 12 Bristol Street, Riverlands, Marlborough 7274 — a short drive from the orchards and berry rows that inspired them. Every jar is 280g of real fruit flavour with 85% less sugar.
“Enjoy… the sweetness, skip… the sugar load!”
All the taste, less of the sugar.
Naturally fresh, fruity flavour from real fruit.
Helps support a healthy digestive system.
75% less energy than regular jam — perfect for a lighter lifestyle.
Only 1.8g net carbs per serving, so you can enjoy without breaking ketosis.
Made without gluten-containing ingredients — safe for coeliacs.
Got a question about our fruit, our process, or stocking Sweet As Me? Get in touch.
Kind words
I finally found a jam that tastes amazing and fits my healthy lifestyle. The apricot is my favorite — so fresh and vibrant, without being overly sweet. It's hard to believe there's 85% less sugar! I've swapped out my old spreads for good. This is guilt-free indulgence at its best.
Finally, a jam that actually tastes like fruit! I'm watching my sugar intake, so finding something this flavourful with 85% less sugar is a win. The pineapple one is next-level — fresh, tangy, and not too sweet. I've even started adding it to my smoothies!
I've tried all three — apricot, pineapple, and strawberry — and I genuinely can't pick a favorite! Each one tastes like real fruit, not sugar. I love that I can enjoy my morning toast without the guilt. Sweet As Me has totally changed the way I think about jam.
Order your Strawberry, Apricot and Pineapple jam spreads online and taste what real fruit with 85% less sugar is all about.