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Fresh ripe strawberries on a pink background
Proudly Made in New Zealand

LESS SUGARMORE FRUIT JOY

Enjoy the sweetness, skip the sugar load! Real fruit jam spreads with 85% less sugar and all the flavour.

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Healthy Meets TastyFruit First Sugar LastNatural Ingredients

Enjoy the sweetness, skip the sugar load!

1

85% Less Sugar

All the taste, less of the sugar.

2

Minimum 40% Real Fruit

Naturally fresh, fruity flavour from real fruit.

3

Source of Fibre

Helps support a healthy digestive system.

4

Lower Calorie

75% less energy than regular jam — perfect for a lighter lifestyle.

5

Keto Friendly

Only 1.8g net carbs per serving, so you can enjoy without breaking ketosis.

6

Gluten Free

Made without gluten-containing ingredients — safe for coeliacs.

Three flavours

Real Fruit. Less Sugar. All Joy.

Sweet As Me Strawberry jam spread jar, 280g

Strawberry

280g Net · 10 oz.

Bright, juicy strawberry flavour with 85% less sugar — real fruit first, so every spoonful still tastes like the punnet it came from.

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Sweet As Me Apricot jam spread jar, 280g

Apricot

280g Net · 10 oz.

Golden, mellow and gently tangy — our apricot spread lets the fruit shine through without the sugar overload.

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Sweet As Me Pineapple jam spread jar, 280g

Pineapple

280g Net · 10 oz.

Fresh, tangy and tropical — a sunny spread that wakes up toast, scones and smoothies alike.

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Sweet As Me strawberry, pineapple and apricot jam jars with 85% less sugar

All three flavours, one happy pantry

Strawberry on the pancakes, apricot on the croissant, pineapple on a warm pudding — every 280g jar is keto friendly, gluten free and a source of fibre.

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Illustration of the Sweet As Me founder character holding a whisk

The Fruitful Mind Behind the Jar

Meet the passionate woman behind our wholesome jams — made with real fruit and 85% less sugar, she's redefining sweet, one spoonful at a time.

A Fresh Take on Jam

Enjoy the bright, juicy flavor of real fruit with significantly less sugar — our jams are a delicious way to treat yourself while making healthier everyday choices.

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Made to be seen on your table

Sweet As Me strawberry jam spread label artwork
Sweet As Me apricot jam spread label artwork
Sweet As Me pineapple jam spread label artwork

Kind words

Spoonfuls of happy feedback

I finally found a jam that tastes amazing and fits my healthy lifestyle. The apricot is my favorite — so fresh and vibrant, without being overly sweet. It's hard to believe there's 85% less sugar! I've swapped out my old spreads for good. This is guilt-free indulgence at its best.
John
Finally, a jam that actually tastes like fruit! I'm watching my sugar intake, so finding something this flavourful with 85% less sugar is a win. The pineapple one is next-level — fresh, tangy, and not too sweet. I've even started adding it to my smoothies!
Jessica
I've tried all three — apricot, pineapple, and strawberry — and I genuinely can't pick a favorite! Each one tastes like real fruit, not sugar. I love that I can enjoy my morning toast without the guilt. Sweet As Me has totally changed the way I think about jam.
Josh
The Sweet As Me character holding a whisk

Ready for less sugar
and more fruit joy?

Order your Strawberry, Apricot and Pineapple jam spreads online and taste what real fruit with 85% less sugar is all about.

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